Mobilna banka GO!
UniCredit Banka Slovenija
For an excellent and innovative mobile advertising campaign in a category of Online/Mobile Banking and
Personal Finance Httpool has been awarded at Webit Congress 2011 in Sofia!
In July 2011 UniCredit Bank, fifth largest bank on Slovenian market, launched what was the first universal mobile banking application on the market called “Mobilna banka GO!”. Goal of the advertising campaign was to bring existing clients to banks where they could activate their banking application.
With Httpools innovative mobile marketing platform they used interactive map in the ads.
This map used users geo-location to highlight where the nearest UniCredit Bank is and with this bringing clients a step closer to visiting UniCredit Bank and starting to use the mobile banking application “Mobilna banka GO!”.
In July 2011 UniCredit Bank, fifth largest bank on Slovenian market, launched what was the first universal mobile banking application on the market called “Mobilna banka GO!”. Goal of the advertising campaign was to bring existing clients to banks where they could activate their banking application.
With Httpools innovative mobile marketing platform they used interactive map in the ads.
This map used users geo-location to highlight where the nearest UniCredit Bank is and with this bringing clients a step closer to visiting UniCredit Bank and starting to use the mobile banking application “Mobilna banka GO!”.
